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Hopeful because new rules are forcing companies to start measuring and disclosing their impact. Pessimistic because too many of us still want others to make the change. The fact is, the most impactful measure we could all make right now is to radically cut demand. Cut flights, cars, large houses, long showers, buying crap, eating meat, cutting waste. Are you part of the problem or are you willing to take radical responsibility? I ask myself this question every time I face a consumption decision and 99% of the time it helps me choose life!

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